import React, { useState, useEffect, useRef } from 'react';
import {
ArrowDown, Smartphone, Users, Zap, BarChart, Target, Share2,
Layers, Cpu, Activity, ArrowRight, Aperture, ExternalLink, TrendingUp,
MessageSquare, Camera, Globe, ShieldCheck, ZapOff
} from 'lucide-react';
/**
* ------------------------------------------------------------------
* 核心数据配置区
* ------------------------------------------------------------------
*/
const MARKET_DATA = {
size: [
{ year: '2021', value: 3.29, label: '3.29亿部' },
{ year: '2022', value: 2.86, label: '2.86亿部' },
{ year: '2023', value: 2.71, label: '2.71亿部' },
{ year: '2024E', value: 2.85, label: '回暖预期' },
],
trends: [
{ title: "存量换机", desc: "换机周期延长至30个月+", icon: },
{ title: "高端突破", desc: "600美元+市场占比提升", icon: },
{ title: "AI重构", desc: "端侧大模型成为标配", icon: },
],
competitors: [
{
name: "vivo",
tag: "科技人文 / 均衡王者",
strategy: "【核心】自研蓝晶/蓝图影像 + 蓝心大模型。深耕影像与OS(BlueOS)自研,主打高端稳健增长。",
power: 92,
color: "bg-blue-500"
},
{
name: "Huawei",
tag: "麒麟回归 / 品牌势能",
strategy: "【核心】Mate/Pura系列强势回归。主打国产化闭环、卫星通信及鸿蒙生态的深度垂直整合。",
power: 95,
color: "bg-red-500"
},
{
name: "Xiaomi",
tag: "人车家全生态",
strategy: "【核心】HyperOS 跨端互联。借小米汽车势能,绑定徕卡影像,由'性价比'向'质感高端'转型。",
power: 88,
color: "bg-orange-500"
},
{
name: "OPPO",
tag: "影像专家 / AI普及",
strategy: "【核心】Find/Reno双旗舰发力。强调AI手机概念普及与哈苏影像色彩,注重一二线城市渠道渗透。",
power: 86,
color: "bg-emerald-500"
}
],
personas: [
{ title: "影像创作者", tag: "人文之悦", desc: "关注色彩科学,追求拍出'有故事'的照片。vivo X系列核心人群。", color: "from-blue-500 to-cyan-400" },
{ title: "商务精英", tag: "高效折叠", desc: "追求极致隐私安全与移动办公效率。X Fold系列目标。", color: "from-purple-500 to-indigo-400" },
{ title: "性能极客", tag: "电竞体验", desc: "对帧率、散热敏感,iQOO主要覆盖群体。", color: "from-yellow-400 to-orange-500" },
]
};
const BRAND_CASES = [
{
title: "vivo S19: 西湖东方美学 CGI",
brand: "vivo",
type: "own",
category: "视觉美学 / 科技国潮",
insight: "【视觉叙事】借势'新中式'热潮,利用CGI技术将产品融入西湖十景。这不只是展示手机,更是用科技演绎传统文化,在Z世代心中建立'人文之悦'的审美心智。",
icon: ,
link: "https://www.digitaling.com/articles/1221611.html"
},
{
title: "豆包 x 努比亚: AI硬件破局",
brand: "Industry Analysis",
type: "competitor",
category: "AI 原生 / 跨界营销",
insight: "【差异化突围】不仅是硬件,更是'AI Agent'的叙事胜利。通过GUI Agent打破APP围墙。启示:vivo BlueLM 除了技术,也需要一个'打破规则'的故事。",
icon: ,
link: "https://www.digitaling.com/articles/1437603.html"
},
{
title: "小折叠屏: 撕掉'花瓶'标签",
brand: "Trend Insight",
type: "trend",
category: "品类洞察 / 用户心智",
insight: "【品类进化】从'美丽小废物'到'主力机'的跨越。关键在于外屏生态实用化与悬停拍摄,满足了用户'既要颜值又要实力'的心理。",
icon: ,
link: "https://www.digitaling.com/articles/1064776.html"
},
{
title: "Redmi: 连续剧式广告",
brand: "Competitor",
type: "competitor",
category: "剧情内容 / 粉丝经济",
insight: "【内容策略】竞品Redmi通过'职场反转剧',将生硬的卖点转化为推动剧情的爽点。这是一种'广告即内容'的高级打法,值得年轻线参考。",
icon: ,
link: "https://www.digitaling.com/articles/986502.html"
}
];
/**
* ------------------------------------------------------------------
* 视觉组件库
* ------------------------------------------------------------------
*/
const AmbientBackground = () => (
);
const ScrollReveal = ({ children, className = "", delay = 0 }) => {
const [isVisible, setIsVisible] = useState(false);
const ref = useRef(null);
useEffect(() => {
const observer = new IntersectionObserver(
([entry]) => {
if (entry.isIntersecting) setIsVisible(true);
},
{ threshold: 0.1, rootMargin: "0px 0px -50px 0px" }
);
if (ref.current) observer.observe(ref.current);
return () => ref.current && observer.unobserve(ref.current);
}, []);
return (
{children}
);
};
const GlassCard = ({ children, className = "", hoverEffect = true, onClick }) => (
{children}
);
/**
* ------------------------------------------------------------------
* 页面主逻辑
* ------------------------------------------------------------------
*/
const App = () => {
const [scrollProgress, setScrollProgress] = useState(0);
useEffect(() => {
const handleScroll = () => {
const totalScroll = document.documentElement.scrollTop;
const windowHeight = document.documentElement.scrollHeight - document.documentElement.clientHeight;
setScrollProgress(totalScroll / windowHeight);
};
window.addEventListener('scroll', handleScroll);
return () => window.removeEventListener('scroll', handleScroll);
}, []);
const handleCardClick = (url) => {
window.open(url, '_blank');
};
return (
{/* 顶部进度条 */}
{/* 导航栏 */}
{/* Hero Section */}
数据驱动 · 品牌共鸣 · 竞品博弈
重构高端心智
vivo 市场全景调研
在存量内卷的手机市场,vivo不只在卖硬件,
而是在构建一个连接科技与温度的生态。
{/* 第一部分:市场大盘 (包含折线图与来源) */}
市场大盘趋势
国内市场经历三年下行后呈现微弱回暖态势。随着 AI 手机概念的爆发,
高端换机潮正成为各大厂商争夺的“最后一块蛋糕”。
{MARKET_DATA.trends.map((t, i) => (
))}
国内手机出货量走势 (2021-2024E)
单位:亿部 (Annual Shipments)
SOURCE: IDC / CANALYS 2024 REPORT
{/* 复合可视化:柱状图 + 折线图 */}
{/* 背景网格线 */}
{/* 折线图路径 SVG */}
{/* 柱状图部分 */}
{MARKET_DATA.size.map((d, i) => (
))}
*注:2024E 基于各大调研机构上半年出货增势预测,市场回暖受折叠屏及 AI 手机驱动明显。
{/* 第二部分:竞争格局 (深度结合微信文章对比) */}
竞争格局:差异化突围
基于 2024-2025 手机市场竞争动态分析,vivo 需在“品牌势能”与“技术生态”间寻求差异化占位。
{MARKET_DATA.competitors.map((comp, idx) => (
{comp.tag}
{comp.strategy}
Brand Momentum
{comp.power}%
))}
核心结论:vivo 的生存哲学
面对华为的回归和小米的汽车生态,vivo 应坚持本心,通过蓝晶芯片技术栈深度绑定底层性能,
并利用蓝图影像在人像领域维持绝对统治力。不求全生态扩张,但求在单点场景做到极致。
{/* 第三部分:品牌传播 & 市场洞察案例 */}
传播视角:数英网深度案例
分析行业现象级营销,从竞品和趋势中反哺 vivo 的品牌表达策略。
Click to view full case study on Digitaling
{BRAND_CASES.map((item, idx) => (
handleCardClick(item.link)}
className="h-full flex flex-col group border-l-0 hover:border-l-4 hover:border-l-cyan-400 transition-all duration-500"
>
{item.icon}
{item.title}
{item.category}
))}
{/* 第四部分:用户画像 */}
{MARKET_DATA.personas.map((persona, index) => (
0{index + 1}
{persona.title}
{persona.tag}
{persona.desc}
))}
{/* Footer */}
);
};
export default App;